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828 - 264 - 8977
Boone Shopping Mall
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  • Bridal
    • Allure Bridal Collection
    • Allure Couture Collection
    • Allure Modest Bridal
    • Christina Wu Bridal
    • Morilee Blu
    • Morilee Julietta
    • Morilee Bridal by Madeline Gardner
    • Morilee: Angelina Faccenda Bridal and Accessories
    • Lillian West by Justin Alexander
    • Stella York
    • Voyage Bridal and Accesories By Mori Lee
    • Bridal Gowns SALE
  • Specialty Boutique & Special Finds
    • Brighton Jewelry
    • Personal Shopper
    • Anorak
    • Charlie B
    • Clara Sun Woo
    • Frank Lyman
    • Julie Vos
    • Joseph Ribkoff
    • Joules GoLightly Rain Coats
    • Sympli Clothing
    • Sno Skins
  • Accessories
    • JL Johnson Headpieces with Veils and Russian Net attached
    • JL Johnson Headpieces, Combs and assorted Jewelry
    • JL Johnson Veils on Combs
  • Merle Norman Cosmetics
  • Tuxedos & Suits
  • Prom
    • Top 10 Prom 2020 Flip Book
    • Alyce B'Dazzled
    • Alyce Black Label
    • Alyce Paris Prom
    • Alyce Paris - Shorts
    • Dave & Johnny
    • Dave & Johnny - Shorts
    • Dave & Johnny - Plus Size
    • House of Wu - Hannah S
    • House of Wu - Panoply
    • La Femme - Cocktail
    • La Femme - Gigi
    • La Femme - La Femme
    • Mac Duggal Prom
    • Morilee Prom
    • Paparazzi
    • Primavera
    • Sherri Hill
    • Sherri Hill 2018
    • Sticks n Stones Collection
    • Prom CLEARANCE
  • Our Story & About Us

Our Story & About Us

South's Specialty Clothiers - Storefront


South's Specialty Clothiers in the Boone Mall continues to be High Country's premier one stop for bridal, formal-wear, and casual clothing for over 30 years.  A local family owned business, South's is located in beautiful Boone, North Carolina.  South's can fulfill your wedding dreams by working with each bride one on one to provide the perfect wedding gown. Our formal-wear consultants have expertise in helping choose the style that compliments you. Our experienced sales staff can find the outfit for any occasion and accessorize it to complete your look.
 
South's takes pride in our exceptional customer service and our awards for being an outstanding business.  Our manager received the 2009 "Outstanding Customer Service Award" for outstanding customer service presented by our local Chamber of Commerce.  South's has been named "Store of the Year"  twice by Retail Logic.  
 
South's was selected as the only "Top Ten Prom" store in the area which means we have the best dresses for prom available.  Looking for something special you can't find, South's has a New York buying office that can find  almost anything you need. Come by to see us.  We guarantee our store will become one of your favorites. Our friendly smiles and dedication to the customer is unsurpassed.
 
We are known for our unique styles and items you don’t find in other area stores. Lissette pants promoted by Kathie Lee & Hoda, the fabulous fitting UP! pants, and everyone’s favorite pants by Krazy Larry are just a few of our sought-after brands. Two of our best sellers over our 38 year history are Not Your Daughters Jeans (Tummy Tuck Jeans) and Spanx. We are proud to include Brighton as our newest jewelry and collectibles line. South's also has a large selection of tuxedos and mens formal wear accessories to rent or purchase.
 
Our convenient store hours for shopping are Mon-Sat 10:30-6 and Sun 1-5.

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About Us!

South’s Specialty Clothiers are more than just prom dresses, hoco dresses, bridal dresses, and all of the other special occasion dress needs! We also carry a unique selection of veils, your favorite formalwear, Merle Norman makeup and skin care products, Brighton Jewelry and tuxedos. Our loyal clients travel to our Boone, NC mall location from the surrounding North Carolina areas - including Hickory NC, Lenoir NC, Mortanton NC, and Marion, NC. We also have quite a few from our neighbors in Tennessee from Johnson City TN, Kingsport TN, and Bristol TN. We are excited to be offering more online sales and would like to become your most trusted Personal Shopper

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Hours

MON - FRI | 10:00AM - 6:00PM

SAT | 10:00AM - 5:00PM

SUN | 1:00PM - 5:00PM

(828) 264-8977
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Boone Shopping Mall
1180 Blowing Rock Road
Boone, NC 28607






  • Merle Norman Cosmetics
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Specialty Boutique & Special Finds

  • Personal Shopper
  • Anorak
  • Charlie B
  • Clara Sun Woo
  • Frank Lyman
  • Julie Vos
  • Joseph Ribkoff
  • Joules GoLightly Rain Coats
  • Sympli Clothing
  • Sno Skins

Bridal

  • Allure Bridal Collection
  • Allure Couture Collection
  • Allure Modest Bridal
  • Christina Wu Bridal
  • Morilee Blu
  • Morilee Julietta
  • Morilee Bridal by Madeline Gardner
  • Morilee: Angelina Faccenda Bridal and Accessories
  • Lillian West by Justin Alexander
  • Stella York
  • Voyage Bridal and Accesories By Mori Lee
  • Bridal Gowns SALE

Bridesmaids

  • Bill Levkoff
  • Morilee Bridesmaids
  • Morilee Bridesmaids Accessories
  • Jasmine Bridesmaids Spring
  • Jasmine Bridesmaids Fall
  • Jasmine - B2

Flower Girls

  • Bill Levkoff - Junior and Flower Girls
  • Rosebud Fashions
  • Rosebud Flower Girls
  • US Angels

Prom Collections

  • Alyce B'Dazzled
  • Alyce Black Label
  • Alyce Paris Prom
  • Alyce Paris - Shorts
  • Dave & Johnny
  • Dave & Johnny - Shorts
  • Dave & Johnny - Plus Size
  • House of Wu - Hannah S
  • House of Wu - Panoply
  • La Femme - Cocktail
  • La Femme - Gigi
  • La Femme - La Femme
  • Mac Duggal Prom
  • Morilee Prom
  • Paparazzi
  • Primavera
  • Sherri Hill
  • Sherri Hill 2018
  • Sticks n Stones Collection
  • Prom CLEARANCE

Top 10 Prom

  • Top 10 Prom
  • 2Cute
  • Alyce Paris
  • Nina Cannacci
  • Clarisse
  • Ellie Wilde by Mon Cheri
  • Johnathan Kayne
  • Landa Splash Prom
  • Madison James Prom
  • Rachel Allan Prom
  • Scala
  • Top 10 Homecoming

Veils and Jewelry

  • JL Johnson Headpieces with Veils and Russian Net attached
  • JL Johnson Headpieces, Combs and assorted Jewelry
  • JL Johnson Veils on Combs

Tuxedos

  • Jims Formal Wear
  • Neil Allyn Tuxedos
  • San Malone Suites
  • Status Tuxedo Accessories

Mother of Bride/Groom

  • Cameron Blake
  • Capri By Mon Cheri
  • Colors-Mother of the Bride
  • Emma Street
  • Frank Lyman Mother of the Bride
  • Jasmine - Jade
  • Jasmine - Jade Couture
  • Montage
  • MGNY for Mori Lee
  • Mon Cheri - Social Occasion
  • Mon Cheri - Montage Boutique
  • La Femme - Evening
  • Night Scene LA
  • Soulmates Mother of the Bride

Shoe and Handbag Collections

  • Dyeables Evening Shoes
  • Dyeables Handbags
  • Johnathan Kayne Shoes
  • Touch Up Shoes
  • Touch Ups Handbags
  • Your Party Shoes
  • Sweetie Shoe Collection