South’s has had the pleasure, for the last 30 years, of helping our young men and women of the High Country, and surrounding areas get ready for prom. As it is one of the most important events of their young life, we take serious pride, and practice outstanding customer service.
We have a wonderful selection of dresses from countless designers; all available in-store and online. Styles from the talented Project Runway finalist, Johnathan Kayne, are sure to make a statement and fit you perfectly. Stunning dresses from Alyce Paris, designed by Alyce’s niece, Claudine Hamm, showcase all sorts of fabrics and silhouettes. Handmade dresses from our newest line, debuting on our racks for prom 2024, Aleta’s fully beaded dresses are the hottest trend this year. If you can’t find your perfect dress in-store, we offer special ordering for different sizes, color ways, and complete designs. Be sure to shop on our website to see all we have to offer!