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    • Lillian West by Justin Alexander
    • Stella York
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    • Bridal Gowns SALE
  • Specialty Boutique & Special Finds
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    • Charlie B
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    • Joules GoLightly Rain Coats
    • Sympli Clothing
    • Sno Skins
  • Accessories
    • JL Johnson Headpieces with Veils and Russian Net attached
    • JL Johnson Headpieces, Combs and assorted Jewelry
    • JL Johnson Veils on Combs
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    • Top 10 Prom 2020 Flip Book
    • Alyce B'Dazzled
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    • Dave & Johnny - Plus Size
    • House of Wu - Hannah S
    • House of Wu - Panoply
    • La Femme - Cocktail
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    • La Femme - La Femme
    • Mac Duggal Prom
    • Morilee Prom
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    • Sherri Hill 2018
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  • Allure Modest Bridal
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  • Specialty Boutique & Special Finds
    +
    • Personal Shopper
    • Anorak
    • Charlie B
    • Clara Sun Woo
    • Frank Lyman
    • Julie Vos
    • Joseph Ribkoff
    • Joules GoLightly Rain Coats
    • Sympli Clothing
    • Sno Skins
  • Bridal
    +
    • Allure Bridal Collection
    • Allure Couture Collection
    • Allure Modest Bridal
    • Christina Wu Bridal
    • Morilee Blu
    • Morilee Julietta
    • Morilee Bridal by Madeline Gardner
    • Morilee: Angelina Faccenda Bridal and Accessories
    • Lillian West by Justin Alexander
    • Stella York
    • Voyage Bridal and Accesories By Mori Lee
    • Bridal Gowns SALE
  • Bridesmaids
    +
    • Bill Levkoff
    • Morilee Bridesmaids
    • Morilee Bridesmaids Accessories
    • Jasmine Bridesmaids Spring
    • Jasmine Bridesmaids Fall
    • Jasmine - B2
  • Flower Girls
    +
    • Bill Levkoff - Junior and Flower Girls
    • Rosebud Fashions
    • Rosebud Flower Girls
    • US Angels
  • Prom Collections
    +
    • Alyce B'Dazzled
    • Alyce Black Label
    • Alyce Paris Prom
    • Alyce Paris - Shorts
    • Dave & Johnny
    • Dave & Johnny - Shorts
    • Dave & Johnny - Plus Size
    • House of Wu - Hannah S
    • House of Wu - Panoply
    • La Femme - Cocktail
    • La Femme - Gigi
    • La Femme - La Femme
    • Mac Duggal Prom
    • Morilee Prom
    • Paparazzi
    • Primavera
    • Sherri Hill
    • Sherri Hill 2018
    • Sticks n Stones Collection
    • Prom CLEARANCE
  • Top 10 Prom
    +
    • Top 10 Prom
    • 2Cute
    • Alyce Paris
    • Nina Cannacci
    • Clarisse
    • Ellie Wilde by Mon Cheri
    • Johnathan Kayne
    • Landa Splash Prom
    • Madison James Prom
    • Rachel Allan Prom
    • Scala
    • Top 10 Homecoming
  • Veils and Jewelry
    +
    • JL Johnson Headpieces with Veils and Russian Net attached
    • JL Johnson Headpieces, Combs and assorted Jewelry
    • JL Johnson Veils on Combs
  • Tuxedos
    +
    • Jims Formal Wear
    • Neil Allyn Tuxedos
    • San Malone Suites
    • Status Tuxedo Accessories
  • Mother of Bride/Groom
    +
    • Cameron Blake
    • Capri By Mon Cheri
    • Colors-Mother of the Bride
    • Emma Street
    • Frank Lyman Mother of the Bride
    • Jasmine - Jade
    • Jasmine - Jade Couture
    • Montage
    • MGNY for Mori Lee
    • Mon Cheri - Social Occasion
    • Mon Cheri - Montage Boutique
    • La Femme - Evening
    • Night Scene LA
    • Soulmates Mother of the Bride
  • Shoe and Handbag Collections
    +
    • Dyeables Evening Shoes
    • Dyeables Handbags
    • Johnathan Kayne Shoes
    • Touch Up Shoes
    • Touch Ups Handbags
    • Your Party Shoes
    • Sweetie Shoe Collection

Allure Modest Bridal

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About Us!

South’s Specialty Clothiers are more than just prom dresses, hoco dresses, bridal dresses, and all of the other special occasion dress needs! We also carry a unique selection of veils, your favorite formalwear, Merle Norman makeup and skin care products, Brighton Jewelry and tuxedos. Our loyal clients travel to our Boone, NC mall location from the surrounding North Carolina areas - including Hickory NC, Lenoir NC, Mortanton NC, and Marion, NC. We also have quite a few from our neighbors in Tennessee from Johnson City TN, Kingsport TN, and Bristol TN. We are excited to be offering more online sales and would like to become your most trusted Personal Shopper

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Hours

MON - FRI | 10:00AM - 6:00PM

SAT | 10:00AM - 5:00PM

SUN | 1:00PM - 5:00PM

(828) 264-8977
Info
  • Contact Us
  • Our Story
  • Testimonials
  • Online Sales & Returns
Visit Us
Boone Shopping Mall
1180 Blowing Rock Road
Boone, NC 28607






  • Merle Norman Cosmetics
  • Tuxedos & Suits
Search Only in this Category
+Price Filter:

+Search Only In-Stock
Narrow by Size
Search Only In-Store


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Specialty Boutique & Special Finds

  • Personal Shopper
  • Anorak
  • Charlie B
  • Clara Sun Woo
  • Frank Lyman
  • Julie Vos
  • Joseph Ribkoff
  • Joules GoLightly Rain Coats
  • Sympli Clothing
  • Sno Skins

Bridal

  • Allure Bridal Collection
  • Allure Couture Collection
  • Allure Modest Bridal
  • Christina Wu Bridal
  • Morilee Blu
  • Morilee Julietta
  • Morilee Bridal by Madeline Gardner
  • Morilee: Angelina Faccenda Bridal and Accessories
  • Lillian West by Justin Alexander
  • Stella York
  • Voyage Bridal and Accesories By Mori Lee
  • Bridal Gowns SALE

Bridesmaids

  • Bill Levkoff
  • Morilee Bridesmaids
  • Morilee Bridesmaids Accessories
  • Jasmine Bridesmaids Spring
  • Jasmine Bridesmaids Fall
  • Jasmine - B2

Flower Girls

  • Bill Levkoff - Junior and Flower Girls
  • Rosebud Fashions
  • Rosebud Flower Girls
  • US Angels

Prom Collections

  • Alyce B'Dazzled
  • Alyce Black Label
  • Alyce Paris Prom
  • Alyce Paris - Shorts
  • Dave & Johnny
  • Dave & Johnny - Shorts
  • Dave & Johnny - Plus Size
  • House of Wu - Hannah S
  • House of Wu - Panoply
  • La Femme - Cocktail
  • La Femme - Gigi
  • La Femme - La Femme
  • Mac Duggal Prom
  • Morilee Prom
  • Paparazzi
  • Primavera
  • Sherri Hill
  • Sherri Hill 2018
  • Sticks n Stones Collection
  • Prom CLEARANCE

Top 10 Prom

  • Top 10 Prom
  • 2Cute
  • Alyce Paris
  • Nina Cannacci
  • Clarisse
  • Ellie Wilde by Mon Cheri
  • Johnathan Kayne
  • Landa Splash Prom
  • Madison James Prom
  • Rachel Allan Prom
  • Scala
  • Top 10 Homecoming

Veils and Jewelry

  • JL Johnson Headpieces with Veils and Russian Net attached
  • JL Johnson Headpieces, Combs and assorted Jewelry
  • JL Johnson Veils on Combs

Tuxedos

  • Jims Formal Wear
  • Neil Allyn Tuxedos
  • San Malone Suites
  • Status Tuxedo Accessories

Mother of Bride/Groom

  • Cameron Blake
  • Capri By Mon Cheri
  • Colors-Mother of the Bride
  • Emma Street
  • Frank Lyman Mother of the Bride
  • Jasmine - Jade
  • Jasmine - Jade Couture
  • Montage
  • MGNY for Mori Lee
  • Mon Cheri - Social Occasion
  • Mon Cheri - Montage Boutique
  • La Femme - Evening
  • Night Scene LA
  • Soulmates Mother of the Bride

Shoe and Handbag Collections

  • Dyeables Evening Shoes
  • Dyeables Handbags
  • Johnathan Kayne Shoes
  • Touch Up Shoes
  • Touch Ups Handbags
  • Your Party Shoes
  • Sweetie Shoe Collection